"PPC Marketing Strategies
Tactics For Instant Profits!"

Fireworks Light Up July Skies. What Will It Take To Light Up Your Search Engine Campaign?

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"It's a smash hit for the 4th of July!"

And you're thinking, "Is this the blog I was meaning to read?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Nu Skin. The bottom line goal is to get quality blog, site or landing page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the deep space fireworks talk you ask? Well the truth is, I found this news story fascinating (as did thousands of other people would agree) and felt it was rather topical for this 4th of July holiday.

It just so happens that being "topical" and relating what you do with Nu Skin to news and current events is also a wonderful marketing strategy. Millions of people are on the web this week searching out stories about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then like magic, you'll see your hit counters start spinning like a top.

If you are as well prepared and "on the mark" as NASA was in their Deep Impact Mission, the magnitude of success you can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

In my last blog post we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. So without further comet (or is it comment?), let's continue...

PPC Tips:

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

It happened on the 4th...
1927 - Neil (Marvin) Simon, award-winning playwright was born.