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"PPC Marketing Strategies
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Google "FadSense" - This is hilarious. Step-asi...
at 2005-08-18 10:22:23

Google "FadSense" - This is hilarious. Step-aside AdSense!


Fadsense: Google Trotters (FS Sneakers)
Yes, this is hilarious. Step-aside AdSense, step-aside Overture and Yahoo, and Mr. Gates... you might as well get your "Google Trotters" on, because Google is way ahead of the pack on this one.

Don't miss this: Google FadSense

As A Body Shop At Home independent consultant, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for The Body Shop At Home" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Before we continue with this week's tips, let's look at what we must concentrate on:
  • How to find keywords related to your products and services.
  • How to determine "tags" that help categorize your content.
  • How to prepare your marketing campaign from the ground up.
  • How to track your traffic, results, and advertising ROI (return on investment).
  • How to create a destination or landing page that works.
  • How to create eye catching headlines for your ads.
  • How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With The Body Shop At Home...

In my last few blog posts we have hammered away with dozens of valuable tips. This week we continue.
  • If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
  • Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.

    Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
  • Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.
Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


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